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Welcome to FXELLE – The Future YOU!

Thursday,3 January 2019

I have a confession to make. I’m a little jealous of people who are real bloggers and can put up beautiful content each day! It took me days to write this blog post. I was really nervous when my team asked me to write this blog; because they believed I would not approve of anybody else doing this, but me! I could have let go this one time, but I feel like a mother when I speak about Fxelle. So here’s how it all began! The talks about Fxelle started in the winter of 2013. This app was conceptualized over a cup of coffee by two friends catching up, to discuss the latest trends in business, fashion, different products and services, and the retail industry. It was that “Eureka” moment when we realized our idea and passion could be converted into a viable business. We aspired to create an application which would be loved by its users. And that’s how Fxelle came to be born! You probably might think we are just another app in an already-overcrowded app market. But we are different! And why? Because we believe that simplicity is the key. May sound cliched, but this is the truth! After working in the retail industry for almost a decade and getting to know the exact requirements of end users, I realized there’s so much more we can do with our smartphones, than just online shopping. Fxelle is exactly that! A user-friendly application which connects shoppers, retailers and property owners, and can be easily downloaded on your handheld devices. Offering an enriched and seamless experience to end users, the Fxelle app is suite of key modules that include concierge services, mall operations, tenant coordination, e-memo and smart wall features. The app is powered by an intelligent engine developed on the iviva Lucy development environment, that dynamically creates integrated response teams and optimizes the way they work. This mobile collaboration platform has different functionalities for shopping malls and retail spaces that provide smart services to their tenants and shoppers. Based on client requirements, the Fxelle app can be customized to assist and accommodate a number of services, as per convenience. Since the app is automated, it saves time and capital for businesses as well as customers. It comprises service modules namely concierge services, mall operations and tenant coordination, apart from features such as dynamic team formation and chat- based collaboration. The retail industry is an incredibly broad category and Fxelle covers everything from the latest trends, to mall services, customer services, events and promotions. The app also has functions such as operations and tenant coordination, bringing in the third party contractors and connect them with the mall management team seamlessly to get their get job approved. All these effortlessly managed from any smart device. The concierge service syncs existing customer journey with the app by adding personalized search requests and delivering the requirements, saving them time and effort. Remember the time when there were no online apps and you had to spend hours in to search for a particular service or even just to shop at your favorite store? However, today, we can now do almost everything with the click of a mouse or a tap. The mobile commerce industry is growing rapidly and I can assure you that Fxelle is clearly a product that customers will love. Learn more about fxelle

Author: Madiha Rasool

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